A Case Study On Brand Equity Marketing Essay

A Case Study On Brand Equity Marketing Essay Brand value can be seen both as an immaterial or substantial resource and additionally obligation. The unmistakable being the financial estimation of a brand and best saw as the measure of extra salary anticipated from a marked item far beyond what may be normal from an indistinguishable, yet unbranded item. To best represent this point would be a grocery store, they every now and again sell unbranded adaptations of name brand items. The marked and unbranded items are delivered by similar organizations, however they convey a conventional brand or store brand name like No Name or Home brand. Store brands sell for altogether not exactly their name image partners, in any event, when the substance are indistinguishable. This value contrast is the money related estimation of the brand name. Be that as it may, as per (Aaker,1996) the most significant resources of any business are impalpable: its organization name, brand, images, and mottos, and their hidden affiliations, saw quality, name mindfulness, client base, and restrictive assets, for example, licenses, trademarks, and channel connections. The immaterial worth related with an item that can not be represented by cost or highlights is delineated by all around eminent organization Nike. I has made numerous elusive advantages for their athletic items by partner them with star competitors. Kids and grown-ups need to wear Nike’s items to feel some relationship with these star competitors (â€Å"be like Mike.† ) The promoting picture that has been made for Nike is the main thrust of the interest for the items as opposed to the physical highlights. Purchasers are eager to follow through on incredibly significant expense premiums over lesser known brands which may offer the equivalent, or better, item quality and highlights. In a perfect world brand value is a lot of benefits (and liabilities) connected to a brand’s name and image that adds to (or takes away from) the worth gave by an item or admin istration to a firm and additionally that firm’s customers.(Aaker,1996) These benefits, which involve brand value, are an essential wellspring of upper hand and future profit. (Aaker, 1996) The general depiction of Brand Equity consolidates the capacity to give enhanced company’s items and administrations. This additional worth can be a favorable position to charge cost premiums, lower advertising expenses and offer more prominent open doors for client buy The benefits/preferences of brand value: Allows you to charge a value premium contrasted with contenders with less brand value. Solid brand names improve the choice procedure for minimal effort and trivial items. Brand name can offer solace to purchasers uncertain of their choice by lessening their apparent hazard. Keep up higher consciousness of your items. Use as influence while presenting new items. Regularly deciphered as a marker of value. High Brand Equity ensures your items are remembered for most customers th ought set. Your image can be connected to a quality picture that purchasers need to be related with. Offer a solid resistance against new items and new contenders. Can prompt higher paces of item preliminary and continue buying due to buyers’ attention to your image, endorsement of its picture/notoriety and trust in its quality.

The Political Economy of the European Union Essay

The Political Economy of the European Union - Essay Example Japan specifically has made troubling circumstance for European economy and exchange, this Asian nation has impacted in money related and innovation areas (Wayne, 1992). It is basic for the European government and market to understand that it needs to re-structure its political and financial arrangements, the association needs to develop a cognizant political nearness on the worldwide stage so as to accomplish the most appealing settlement to the new request (Wayne, 1992). The association will understand that American economy has been somewhat ready to continue the suggestions brought about by Chinese and Japanese market, anyway the political impact of the nation upheld by its stakes in approach making organizations kept the imperative premiums of the nation secured and unblemished. The European Union needs to take genuine endeavors to improve its political position, and needs to take political impact driven direction to arrive at a state of impact and predominance, to rule in this u niverse of rivalry and difficulties (Ben, 2000). The significant choices throughout the entire existence of the association have been affected by liberal between governmentalist, who created two-phase approach. The underlying methodology endless supply of essential inclinations dependent on limitations and openings forced by financial relationship (Andrew, 1993). The last methodology depends on the outcomes accomplished through intergovernmental dealings, such accomplishments were controlled by the relative haggling intensity of governments and the capacity motivating forces for standardization made by high exchange costs and the craving to control household plans (Andrew, 1993). The agrarian arrangement of the association depends on the aggregate monetary interests of the makers, the exchange approach is additionally decided dependent on such interests. The arrangements of such wants and inclinations depict as far as possible on the legislatures, the restrictions of bargain is additionally decided through such act. The association has received the financial strategies like the approaches rehearsed by other worldwide gatherings; the association has chosen to improve the proficiency of bartering through usage of cost decreasing principles. The main distinction between the association and staying global affiliations is that the association has agent and pool sway (Andrew, 1993), with the end goal that the pivotal choices about linkage out of the hands of national governments (Andrew, 1993) are taken quickly. The association has chosen to center upon potential advantages from co-activity, and overlook the household political hazard. The association has created two-level game, such structure is liable for the ascent in the activities and impact of national government by giving authenticity and household plan setting power for the activities (Andrew, 1993). The thought of liberal between governmentalism has changed the association into model of legislative issues, which prompts the determination regarding process joining (Desmod, 2006). The European Union takes a shot at joint-choice mode, all the major financial choices embraced by the association needs important assent of significant gatherings, if not all. The method of activity, where choices are taken after joint endorsement which is coordination of intergovernmental

EP 09 Essay Writing Hacks, Essay Outlines, Writing in Stages Editing

EP 09 Essay Writing Hacks, Essay Outlines, Writing in Stages Editing EP 09: Essay Writing Hacks, Essay Outlines, Writing in Stages Editing EP 09: Essay Writing Hacks, Essay Outlines, Writing in Stages Editing Welcome to Episode 9 of The Homework Help Show! Last week, we investigated the core of what makes a good essay and how to get there. We discussed how to properly read over your assignment instructions and marking rubric, creating a framework, thesis statement, forming your key arguments, the importance of editing, and more! The Homework Help Show is our brand new show where we will teach, assist, and offer valuable insights on different topics related to students academic and personal lives. Want your questions answered? Ask your questions on social media using the hashtag #askHHG TRANSCRIPT: Cath Anne: [00:00:00] It is a super busy time of year so I know that people are probably a little bit backed up on work. I know that Im definitely feeling the heat and even people who arent in the world of academia are definitely feeling like its a busy time of year. Christmas time and the holiday season always seems to add that extra level of pressure and sometimes anxiety. But also theres a lot of good things that go along with the season as well because you know you have the opportunity to take a vacation during the holidays. Thats great too. Im actually just going to move my Instagram over a little bit so I can look at both cameras at the same time and Im going to jump into the content. Cath Anne: [00:00:54] This week we are going to talk about how to write an effective essay. We did talk about how to formulate an appropriate thesis statement. We talked about how to do really great research. This week I wanted to discuss some tips around how to write a really effective essay. I was hoping to be able to show you my screen so we can do a few exercises but I dont think that I have quite figured that out. We might have to not do that this week unfortunately. Cath Anne: [00:01:33] Welcome back to this weeks Livestream of the Homework Help Globals The Learning Studio. This week were jumping back into some more academic content which is fun and Im going to be giving you some exclusive tips on how to make your essays the best essays that you could ever write. Cath Anne: [00:01:51] We want to get you an A+. OK. Cath Anne: [00:01:53] My cat is just jumping up on my lap here so Im just going to move him just give me one moment. My apologies for that. That sometimes happens I forget to put him away when Im in mid prepping for the for the stream. So hes away now. Otherwise he would just be bugging me the whole time. Hes sweet but I wouldnt be able to concentrate a few jumping up on me. Cath Anne: [00:02:32] Homework Help Global, we are a custom essay writing organization and we do help with editing and resume writing as well. Of course we want to give you the best value around how to write an essay and we want you to get good grades as well. So lets jump in and get into some of the good stuff that I have prepared. Cath Anne: [00:02:58] One of the first things you want to do when youre beginning to write an essay is make sure you understand the topic and the question thats being asked. This is where I wanted to get into some questions, which I did type up and we will go over them. But when youre doing an essay you want to take the essay prompt and kind of deconstruct it. So I like to go through an essay question and you can even print it off on a piece of paper. I know that we should be saving the trees so if you want to do this on your laptop that can be great too or you can write it out in a little notebook. I just find that it helps to have it in a physical copy so you can go through and actually underline things. Of course if you are doing an essay question during an exam certainly you will have that on a piece of paper as well so youll be able to do this. I have found it most effective during an exam to do that because it really deconstructing the essay question really helps to kind of fra me what youre going to write. Cath Anne: [00:04:24] Basically here is one essay question. So it begins: Critically analyze the key concepts of working cross culturally, specifically in regards to effective communication and the impact on your work practice. Cath Anne: [00:04:40] I wanted to use that as an example. So if we had this question, how would we break it down? The question begins: Critically analyze the key concepts of working cross culturally. That is the first line. So it begins with critically analyze. When youre talking about being critical you want to identify and discuss both the positive and negatives of an issue. So when Im looking at this question Im going underline [the word] critically. Analyze it means that youre also going to bring in some kind of analysis and argument to the question. Cath Anne: [00:05:21] Ill underline that or circle it [analyze] just so that I know that thats the crux of my paper. That is an essential component of the question because [it indicates] that the prof is obviously looking for some specific terms. So youre going to know that when they say these key concepts or key words that is a really important line to make note of. Cath Anne: [00:05:48] (To Instagram Viewer): Hi, Coach Kaur. I see that you joined us on Instagram. Thank you. Hope youre having a good week. Cath Anne: [00:06:02] To keep going with the question. The key concepts of working cross culturally, so youll probably underline cross culturally and maybe circle working because thats not quite as important. Youre going to want to underline key concepts and cross culturally because those are the key components of the question. Then specifically in regards to effective communication and the impact on your work practice so effective communication, that is one component of the question and you going to relate it to your own work practice. What that implies is that there will be a level of reflection embedded into your response in the paper. Cath Anne: [00:06:51] As mentioned, youre going through the process of trying to write an essay youll want to print that off or type it up in a Word document or write it out in a book and go through and physically underlying these components. This will give you a sense of what youre looking for when you are writing your essay. I just wanted to go over so there are different ways that a prof might indicate something to you in terms of what they want out of the essay. Cath Anne: [00:07:23] If they ask you to describe or summarize that basically just means to give the facts. The process or the event you want to describe the components of whatever they want you to describe. If theyre asking you to explain they want you to analyze something not simply describe or summarize it. Youre going to write you want to write it in a specific order. If theyre asking you to argue something youre going to systematically report or reject point. If they want you to discuss that theyre asking you to present a point of view. If theyre asking you to critique theyre asking you to identify and discuss both positive and negative aspects of an issue. Compare and contrast asks you do find similarities and differences between two issues or topics. Those are all the ways that a professor might frame an essay question. Cath Anne: [00:08:27] (To Instagram Viewer): Hi, The Neighbourly Consultant. Nice to see you. I see someone else joining us. Ira, I dont want to pronounce that name wrong, but its nice that you joined us as well. Cath Anne: [00:08:43] Were talking about how to write a great essay question and the first kind that I wanted to talk about is when you get the essay question how to kind of break it down and frame it out for yourself. Okay so moving on from there. From there once you have broken down the essay question youre going to want to go through your course notes and then even do a quick Google search. Cath Anne: [00:09:22] I know a prof would probably not be happy with me for saying this but sometimes when you want to get a good overall sense of the topic if you dont already know about it can be good to use Wikipedia just for your own reading because Wikipedia includes a lot of really good open source information. Please dont rely on that for an academic resource; thats just for your use in order to give an overview and a sense of what youre going to be writing about. Just do a little bit of brief research. Go over your content that youve acquired in class and then make sure that you have a really good grasp at the topic before you move on to the next question. Make sure youre using your sticky notes, you are using your highlighters, and youre really taking some time to figure out what that question means. Cath Anne: [00:10:24] The second component of writing a really good essay is taking the time to create a framework around your work. This will give you guidance on how to structure the essay. One of the most basic and helpful ways to structure an essay is to use the five-paragraph structure. It is really important to structure at your essay because this gives it a logical flow. Because the five-paragraph essay format is so common your professors or your reader will know what to expect. If anyone hasnt heard of the five-paragraph essay Im going to go through it a little bit more in-depth. Basically it is: an introduction, three body paragraphs, and then a conclusion. There are tons of templates that you can use if youre a type of person that likes to use a template. Cath Anne: [00:11:22] Take out a piece of paper and write down your topic and your research question or your thesis. Then writer your three body paragraphs and your conclusion. By doing this it gives you a bit of an outline to work with. The really best way to begin your essay is to write down your topic at the beginning of your page. Then you can work on figuring out what to include in your introduction. Use three body paragraphs and conclusion, which equals a standard five paragraph essay. Now, there are some people who might write have their topic and then write their body paragraphs but then write their introduction and conclusion to at the end because then it kind of summarizes everything. But when youre just starting out if youre an undergraduate student and you havent written many essays, the five-paragraph essay can give you a really strong basis. I would recommend writing your introduction first because it provides kind of a basis for you to go back to. In order to summarize everything and make sure that youre on the right track and that youre keeping focused. Cath Anne: [00:12:41] Then youre going to want to start planning each of your paragraphs. The introduction should open the discussion, introduce your argument, and indicate your response to the question. Remember that question that we talked about at the beginning youre going to make sure that in your introduction you are responding to that question. You will be formulating a thesis statement or research question around whatever the essay prompt indicates. Cath Anne: [00:13:15] You also want to make sure that your intro has a good hook. Even though academic writing can be a little bit dry maybe and somewhat professional, you dont want it to be boring. You want your reader to want to read your essay. You dont want them to just kind of toss it aside. What the hook means is that its going to hook your reader and so its going to make them engaged and interested. So you want to make sure that youre giving a good argument. Youre going to want to make your reader ask: Who cares about what you have to say. So like I said in Week 3 of The Learning Studio we talked about how to write a thesis statement. So if youre interested in accessing that session well put a link. Ill put a link in the comments below and you guys can take a look at how to write an effective thesis statement and some tips that I offered around that. Cath Anne: [00:14:24] Your argument is the most important part of your paper because it holds everything together. You can think about it kind of like the backbone of your essay. When youre making your argument youre going to want to make sure that its very strong so that you can fall back on that argument. Youll refer back to it several times throughout the paper. Youll be making reference to it in your body paragraphs as well. So you really want to make sure that it comes across strongly. Cath Anne: [00:15:09] In your introduction youre going to want to introduce your topic, introduce your thesis statement, and then you will want to discuss three points that youll be mentioning in each one of your body paragraphs. Keep in mind that you want your reader to know what to expect when they are reading your paper. In the introduction it can be really helpful to introduce the various points that youre going to be discussing and then tie them back into your argument. It also gives you something to fall back on when youre reading your essay. Each point that you make in your introduction will in turn correlate with each body paragraph throughout the essay. Once you move onto your body paragraphs youre going to want to make sure that each of your body paragraphs refers back to the introduction and each of the points that you made in your introduction. So make sure that you connect those dots although that seems kind of obvious. It can be challenging sometimes when youre in the m idst of writing an essay especially if youre doing it very quickly and within a time crunch to kind of forget and lose your way because you want to finish it. Cath Anne: [00:16:41] Thats why it can be really good to start with a strong introduction and introduce those body paragraphs and make sure that each body paragraph is referring back to the introduction. In each body paragraph youre going to use references and data that youve retrieved to kind of flush out those pieces of information. Youre going to use supporting evidence to connect it back to your argument that youre making, the one you introduced and your initial paragraph. Cath Anne: [00:17:16] Then in your conclusion that is where youre going to bring everything together and summarize everything. I wanted to make the point that in your conclusion youre not introducing any new information you are basically just summarizing everything that you already just talked about. Its really important that you dont bring up anything new you dont draw on any new theories or anything like that. Youre basically summarizing your argument and then summarizing all the body paragraphs and linking them back to the argument, that is your conclusion. So, thats basically the structure of a five-paragraph essay. Cath Anne: [00:18:01] The next portion that I wanted to discuss is to write in stages. Once youve completed the plan for your paper you can begin with the first draft. So the plan is basically your outline. Youve broken everything down into your introduction. You know what your argument is. You understand each body paragraph and what points you are going to make in your body paragraph and then your conclusion. Once you have completed that outline, then you can begin writing your essay. At that point youre just going to want to let your ideas flow. It can be really easy when youre writing to get stuck and get a little bit of writers block. But at this point rely on your outline and just let the ideas flow. Get them down on paper especially if you have a high word count. Cath Anne: [00:19:02] Youre not going to want to hold yourself back because in this if youre giving yourself enough time youre going to have lots of time to edit. Let the ideas flow, access all the research you can. Incorporate all your resources and just kind of go from there. Lean on your outline. Thats why its important to use an outline. Cath Anne: [00:19:32] It is also important to be mindful of when youre writing not to rely on the words I or me especially in academic writing. Now there are times where the prof will suggest that you are able to use the I or me. However, that would be in a reflective paper. I used to write a lot of those kind of reflective papers in social work school. We were allowed by the prof to use I or me. In general academia you dont use I or me in your writing. Its best to write in third person and not first person. So just make sure that youre writing in stages giving yourself time to edit and relying on your outline. Cath Anne: [00:20:32] Moving on to editing. Many of us do not give ourselves enough time to edit. A lot of students do not edit their work. You know I have to be honest I sometimes was a procrastinator. I was pretty good. Like I usually had time to overview my essay a couple of times before I passed it in. Even if you are an incredibly amazing writer youre still going to need to edit because youre going to make mistakes. Its just the nature of human beings. We all make mistakes so we all have to edit. Make sure that youre giving yourself a lot of time to edit and proofread. And again I know that it is best to save paper if we can, but in this case it can be really helpful to actually print off your essay and do the same thing that you did with the initial essay question just go through and highlight things, underline things, cross things out, and then you can go back onto your computer and type up and insert all of the edits that you made. Cath Anne: [00:21:48] I know that a lot of people rely on the computer these days running spell checks. I am guilty of that for sure. Those programs can be really helpful. There is one called Grammarly and it helps in correcting grammar. Its really helpful but really getting in the practice of actually physically editing your work on your own is effective. So I would recommend getting into that habit. When you edit youre looking for spelling issues, grammar issues, and making sure that the essay flows overall and its succinctly focused on your topic. If youre going off the rails a little bit you want to make sure that you kind of rephrase things in order to bring it back to the topic. You want to at least spend 15 minutes proofreading your essay. If youre not a procrastinator, its going to be really easy and beneficial for you to go back and edit your essay. So make sure that youre doing that. You can definitely, even if you take the time to do it for 15 minutes or even half an hour. You can you can potentially raise your grade by 5 percent which could be almost the letter grade or half a letter grade. So its important to take some time to edit. Cath Anne: [00:23:22] Another component of essay writing which is essential is to make sure that youre conscious of all of the components that go into essay writing. The prof will usually, when theyre giving you an outline for an essay, they will put all of their requirements in the description of the assignment. Make sure that youre paying attention to those. Dont only pay attention to the essay question and then just start writing. Sometimes professors can dock marks if you fail to adhere to their requirements. What Im talking about is making sure that youre using the correct reference style whether its MLA or APA or Chicago format. Make sure that youre using the one that is appropriate for the discipline that youre writing for and usually your prof will make note of that on the assignment template. The second piece is to make sure that along with that include in text citations and that they are all in the correct format as well. Cath Anne: [00:24:41] Then make certain that youre using the correct format for your title page. For APA format youll want to have a running header at the beginning up at the top and on each page and youre going to have page numbers on each one. Youll have a title page with the title and your name and the institution and the profs name. In MLA format its a bit different. You put all the information up in the top left corner. You put a page number up to the right, with your last name beside it. Make sure that you access Owl Purdue, which has the breakdown of the various referencing formats. Make sure that youre accessing those sites. Where youre able to see the appropriate format for that discipline and for what your prof is asking you to do. Cath Anne: [00:25:48] Another thing that you want to check for is that you have the right word count. Make sure that when youre when youve finished your essay that youre meeting the required word count or required page count depending on what your professor is asking you to do. Also be conscious that youre not counting words that are in your title page or your references in your word count or your page count because usually those dont count. There may be the very rare time where a professor might say that counts as your word count but Ive never really seen it. Make sure that youre only counting the body of your work in the word count. Cath Anne: [00:26:34] Another tip is if you can and this is something that I used to really have a problem with when I was in my undergrad because I wrote a lot of English papers and I wasnt really good at paraphrasing things so I really had trouble kind of taking the information that I read and then paraphrasing it to put it into an essay. I would often rely on block quotations. Id have a paragraph introduction, and then Id have four or five lines of an indented block quotation and then another paragraph and then in another block quotation. What happens is that the prof doesnt recognize if you are really grasping the concepts because youre relying only on quotations to make your argument. So make sure that you develop the skill of being able to paraphrase and summarize. Cath Anne: [00:27:30] Lets discuss a bit of the difference around that. Paraphrasing refers the process of taking some language and reworking it in your own words but still capturing the same theme. You really want to make sure that you are not plagiarizing when you do this because it can be really tempting especially if somethings written very eloquently and you dont feel that you can do it justice. You may be tempted to copy it and think that no one will notice. That is not the case because we have programs now, which can track where theres whether things have been plagiarized, or not. So it is likely that when your prof runs something through the plagiarism checker and it comes up as plagiarized then you could be docked for that. So make sure when youre paraphrasing really break down the concepts in the same way that you did in the initial question really breaks down the concepts in that paragraph. Cath Anne: [00:28:34] If you think its a really strong paragraph that you want to include in your essay then certainly use it but you have to put it in your own words so make sure youre going through underlining highlighting circling and then reworking it in your own words. Theres no shame in using a thesaurus or a dictionary to flesh out and figure out new words to use that capture the same essence. Cath Anne: [00:29:01] Then I wanted to differentiate between paraphrasing and summarizing. Paraphrasing is where youre taking something and putting it into your own words, whereas summarizing is you are regurgitating the same information just in different words. So theyre very similar. Summarizing is kind of getting more to the crux of the theme of something, while paraphrasing is youre almost saying word for word what it is just in different language. Yes. Cath Anne: [00:29:50] So make sure that when you do quote some thing, and there are times when you can use quotations. Sometimes profs will you will want you to do that particularly in literature courses or English courses theyll want you to cite directly from the work. So there will be times when you will have to rely on direct quotations. It wont be plagiarism as long as you cite it properly so make sure youre going back to your citation guides. Make sure youre putting your in text citations into your essay and what that means is just putting a citation right beside where your quotation is and making sure that youre indicating that that is not your words. That is the words of whoever wrote the essay. Then include that citation within your works cited or your references at the end of your essay. Cath Anne: [00:30:54] Universities take plagiarism very seriously. You could end up either failing a class or even getting expelled from the program if you are caught plagiarizing. That is something that we take seriously at homework help as well, just making sure that we are offering the highest quality of writing and not plagiarizing at all. All of our stuff is run through plagiarism checkers as well. It is really important that we are all using our own words to communicate in an academic form. Cath Anne: [00:31:37] So that is actually all the information I have for you guys this week. Cath Anne: [00:36:50] This weeks session was a little bit short and sweet. I know everyones super busy. You guys are doing great. Im so happy that this semester is winding down and I know that you can get through this next little while with the same vigor that you gave the rest of the year long. Then you get a nice break for the holiday. So this is Cath Anne signing off with Homework Help Globals The Learning Studio. Cath Anne: [00:37:21] If you guys want to access us we are on Facebook, Twitter, LinkedIn, Instagram, Google Plus, YouTube, Medium. Now we are also on SoundCloud Anchor, iTunes Apple Podcast and Google Play Music. So just search Homework Help Global and you will be able to find us. [00:37:45] Otherwise jump back on with me next week at 7:00 PM Eastern Standard Time on Homework Help Globals The Learning Studio. We will probably be talking more academic content next week. If you have any questions leave them on Instagram and our DMs. You can leave them on Facebook in the comments. You can leave them in on our YouTube channel or even tweet us on Twitter. You can use #askHHG and we will get them. Well respond to them and include them in our next session. So thank you guys so much for joining me. I hope that was helpful and good luck with all your essay writing. Have a good week! EP 09 Essay Writing Hacks, Essay Outlines, Writing in Stages Editing EP 09: Essay Writing Hacks, Essay Outlines, Writing in Stages Editing EP 09: Essay Writing Hacks, Essay Outlines, Writing in Stages Editing Welcome to Episode 9 of The Homework Help Show! Last week, we investigated the core of what makes a good essay and how to get there. We discussed how to properly read over your assignment instructions and marking rubric, creating a framework, thesis statement, forming your key arguments, the importance of editing, and more! The Homework Help Show is our brand new show where we will teach, assist, and offer valuable insights on different topics related to students academic and personal lives. Want your questions answered? Ask your questions on social media using the hashtag #askHHG TRANSCRIPT: Cath Anne: [00:00:00] It is a super busy time of year so I know that people are probably a little bit backed up on work. I know that Im definitely feeling the heat and even people who arent in the world of academia are definitely feeling like its a busy time of year. Christmas time and the holiday season always seems to add that extra level of pressure and sometimes anxiety. But also theres a lot of good things that go along with the season as well because you know you have the opportunity to take a vacation during the holidays. Thats great too. Im actually just going to move my Instagram over a little bit so I can look at both cameras at the same time and Im going to jump into the content. Cath Anne: [00:00:54] This week we are going to talk about how to write an effective essay. We did talk about how to formulate an appropriate thesis statement. We talked about how to do really great research. This week I wanted to discuss some tips around how to write a really effective essay. I was hoping to be able to show you my screen so we can do a few exercises but I dont think that I have quite figured that out. We might have to not do that this week unfortunately. Cath Anne: [00:01:33] Welcome back to this weeks Livestream of the Homework Help Globals The Learning Studio. This week were jumping back into some more academic content which is fun and Im going to be giving you some exclusive tips on how to make your essays the best essays that you could ever write. Cath Anne: [00:01:51] We want to get you an A+. OK. Cath Anne: [00:01:53] My cat is just jumping up on my lap here so Im just going to move him just give me one moment. My apologies for that. That sometimes happens I forget to put him away when Im in mid prepping for the for the stream. So hes away now. Otherwise he would just be bugging me the whole time. Hes sweet but I wouldnt be able to concentrate a few jumping up on me. Cath Anne: [00:02:32] Homework Help Global, we are a custom essay writing organization and we do help with editing and resume writing as well. Of course we want to give you the best value around how to write an essay and we want you to get good grades as well. So lets jump in and get into some of the good stuff that I have prepared. Cath Anne: [00:02:58] One of the first things you want to do when youre beginning to write an essay is make sure you understand the topic and the question thats being asked. This is where I wanted to get into some questions, which I did type up and we will go over them. But when youre doing an essay you want to take the essay prompt and kind of deconstruct it. So I like to go through an essay question and you can even print it off on a piece of paper. I know that we should be saving the trees so if you want to do this on your laptop that can be great too or you can write it out in a little notebook. I just find that it helps to have it in a physical copy so you can go through and actually underline things. Of course if you are doing an essay question during an exam certainly you will have that on a piece of paper as well so youll be able to do this. I have found it most effective during an exam to do that because it really deconstructing the essay question really helps to kind of fra me what youre going to write. Cath Anne: [00:04:24] Basically here is one essay question. So it begins: Critically analyze the key concepts of working cross culturally, specifically in regards to effective communication and the impact on your work practice. Cath Anne: [00:04:40] I wanted to use that as an example. So if we had this question, how would we break it down? The question begins: Critically analyze the key concepts of working cross culturally. That is the first line. So it begins with critically analyze. When youre talking about being critical you want to identify and discuss both the positive and negatives of an issue. So when Im looking at this question Im going underline [the word] critically. Analyze it means that youre also going to bring in some kind of analysis and argument to the question. Cath Anne: [00:05:21] Ill underline that or circle it [analyze] just so that I know that thats the crux of my paper. That is an essential component of the question because [it indicates] that the prof is obviously looking for some specific terms. So youre going to know that when they say these key concepts or key words that is a really important line to make note of. Cath Anne: [00:05:48] (To Instagram Viewer): Hi, Coach Kaur. I see that you joined us on Instagram. Thank you. Hope youre having a good week. Cath Anne: [00:06:02] To keep going with the question. The key concepts of working cross culturally, so youll probably underline cross culturally and maybe circle working because thats not quite as important. Youre going to want to underline key concepts and cross culturally because those are the key components of the question. Then specifically in regards to effective communication and the impact on your work practice so effective communication, that is one component of the question and you going to relate it to your own work practice. What that implies is that there will be a level of reflection embedded into your response in the paper. Cath Anne: [00:06:51] As mentioned, youre going through the process of trying to write an essay youll want to print that off or type it up in a Word document or write it out in a book and go through and physically underlying these components. This will give you a sense of what youre looking for when you are writing your essay. I just wanted to go over so there are different ways that a prof might indicate something to you in terms of what they want out of the essay. Cath Anne: [00:07:23] If they ask you to describe or summarize that basically just means to give the facts. The process or the event you want to describe the components of whatever they want you to describe. If theyre asking you to explain they want you to analyze something not simply describe or summarize it. Youre going to write you want to write it in a specific order. If theyre asking you to argue something youre going to systematically report or reject point. If they want you to discuss that theyre asking you to present a point of view. If theyre asking you to critique theyre asking you to identify and discuss both positive and negative aspects of an issue. Compare and contrast asks you do find similarities and differences between two issues or topics. Those are all the ways that a professor might frame an essay question. Cath Anne: [00:08:27] (To Instagram Viewer): Hi, The Neighbourly Consultant. Nice to see you. I see someone else joining us. Ira, I dont want to pronounce that name wrong, but its nice that you joined us as well. Cath Anne: [00:08:43] Were talking about how to write a great essay question and the first kind that I wanted to talk about is when you get the essay question how to kind of break it down and frame it out for yourself. Okay so moving on from there. From there once you have broken down the essay question youre going to want to go through your course notes and then even do a quick Google search. Cath Anne: [00:09:22] I know a prof would probably not be happy with me for saying this but sometimes when you want to get a good overall sense of the topic if you dont already know about it can be good to use Wikipedia just for your own reading because Wikipedia includes a lot of really good open source information. Please dont rely on that for an academic resource; thats just for your use in order to give an overview and a sense of what youre going to be writing about. Just do a little bit of brief research. Go over your content that youve acquired in class and then make sure that you have a really good grasp at the topic before you move on to the next question. Make sure youre using your sticky notes, you are using your highlighters, and youre really taking some time to figure out what that question means. Cath Anne: [00:10:24] The second component of writing a really good essay is taking the time to create a framework around your work. This will give you guidance on how to structure the essay. One of the most basic and helpful ways to structure an essay is to use the five-paragraph structure. It is really important to structure at your essay because this gives it a logical flow. Because the five-paragraph essay format is so common your professors or your reader will know what to expect. If anyone hasnt heard of the five-paragraph essay Im going to go through it a little bit more in-depth. Basically it is: an introduction, three body paragraphs, and then a conclusion. There are tons of templates that you can use if youre a type of person that likes to use a template. Cath Anne: [00:11:22] Take out a piece of paper and write down your topic and your research question or your thesis. Then writer your three body paragraphs and your conclusion. By doing this it gives you a bit of an outline to work with. The really best way to begin your essay is to write down your topic at the beginning of your page. Then you can work on figuring out what to include in your introduction. Use three body paragraphs and conclusion, which equals a standard five paragraph essay. Now, there are some people who might write have their topic and then write their body paragraphs but then write their introduction and conclusion to at the end because then it kind of summarizes everything. But when youre just starting out if youre an undergraduate student and you havent written many essays, the five-paragraph essay can give you a really strong basis. I would recommend writing your introduction first because it provides kind of a basis for you to go back to. In order to summarize everything and make sure that youre on the right track and that youre keeping focused. Cath Anne: [00:12:41] Then youre going to want to start planning each of your paragraphs. The introduction should open the discussion, introduce your argument, and indicate your response to the question. Remember that question that we talked about at the beginning youre going to make sure that in your introduction you are responding to that question. You will be formulating a thesis statement or research question around whatever the essay prompt indicates. Cath Anne: [00:13:15] You also want to make sure that your intro has a good hook. Even though academic writing can be a little bit dry maybe and somewhat professional, you dont want it to be boring. You want your reader to want to read your essay. You dont want them to just kind of toss it aside. What the hook means is that its going to hook your reader and so its going to make them engaged and interested. So you want to make sure that youre giving a good argument. Youre going to want to make your reader ask: Who cares about what you have to say. So like I said in Week 3 of The Learning Studio we talked about how to write a thesis statement. So if youre interested in accessing that session well put a link. Ill put a link in the comments below and you guys can take a look at how to write an effective thesis statement and some tips that I offered around that. Cath Anne: [00:14:24] Your argument is the most important part of your paper because it holds everything together. You can think about it kind of like the backbone of your essay. When youre making your argument youre going to want to make sure that its very strong so that you can fall back on that argument. Youll refer back to it several times throughout the paper. Youll be making reference to it in your body paragraphs as well. So you really want to make sure that it comes across strongly. Cath Anne: [00:15:09] In your introduction youre going to want to introduce your topic, introduce your thesis statement, and then you will want to discuss three points that youll be mentioning in each one of your body paragraphs. Keep in mind that you want your reader to know what to expect when they are reading your paper. In the introduction it can be really helpful to introduce the various points that youre going to be discussing and then tie them back into your argument. It also gives you something to fall back on when youre reading your essay. Each point that you make in your introduction will in turn correlate with each body paragraph throughout the essay. Once you move onto your body paragraphs youre going to want to make sure that each of your body paragraphs refers back to the introduction and each of the points that you made in your introduction. So make sure that you connect those dots although that seems kind of obvious. It can be challenging sometimes when youre in the m idst of writing an essay especially if youre doing it very quickly and within a time crunch to kind of forget and lose your way because you want to finish it. Cath Anne: [00:16:41] Thats why it can be really good to start with a strong introduction and introduce those body paragraphs and make sure that each body paragraph is referring back to the introduction. In each body paragraph youre going to use references and data that youve retrieved to kind of flush out those pieces of information. Youre going to use supporting evidence to connect it back to your argument that youre making, the one you introduced and your initial paragraph. Cath Anne: [00:17:16] Then in your conclusion that is where youre going to bring everything together and summarize everything. I wanted to make the point that in your conclusion youre not introducing any new information you are basically just summarizing everything that you already just talked about. Its really important that you dont bring up anything new you dont draw on any new theories or anything like that. Youre basically summarizing your argument and then summarizing all the body paragraphs and linking them back to the argument, that is your conclusion. So, thats basically the structure of a five-paragraph essay. Cath Anne: [00:18:01] The next portion that I wanted to discuss is to write in stages. Once youve completed the plan for your paper you can begin with the first draft. So the plan is basically your outline. Youve broken everything down into your introduction. You know what your argument is. You understand each body paragraph and what points you are going to make in your body paragraph and then your conclusion. Once you have completed that outline, then you can begin writing your essay. At that point youre just going to want to let your ideas flow. It can be really easy when youre writing to get stuck and get a little bit of writers block. But at this point rely on your outline and just let the ideas flow. Get them down on paper especially if you have a high word count. Cath Anne: [00:19:02] Youre not going to want to hold yourself back because in this if youre giving yourself enough time youre going to have lots of time to edit. Let the ideas flow, access all the research you can. Incorporate all your resources and just kind of go from there. Lean on your outline. Thats why its important to use an outline. Cath Anne: [00:19:32] It is also important to be mindful of when youre writing not to rely on the words I or me especially in academic writing. Now there are times where the prof will suggest that you are able to use the I or me. However, that would be in a reflective paper. I used to write a lot of those kind of reflective papers in social work school. We were allowed by the prof to use I or me. In general academia you dont use I or me in your writing. Its best to write in third person and not first person. So just make sure that youre writing in stages giving yourself time to edit and relying on your outline. Cath Anne: [00:20:32] Moving on to editing. Many of us do not give ourselves enough time to edit. A lot of students do not edit their work. You know I have to be honest I sometimes was a procrastinator. I was pretty good. Like I usually had time to overview my essay a couple of times before I passed it in. Even if you are an incredibly amazing writer youre still going to need to edit because youre going to make mistakes. Its just the nature of human beings. We all make mistakes so we all have to edit. Make sure that youre giving yourself a lot of time to edit and proofread. And again I know that it is best to save paper if we can, but in this case it can be really helpful to actually print off your essay and do the same thing that you did with the initial essay question just go through and highlight things, underline things, cross things out, and then you can go back onto your computer and type up and insert all of the edits that you made. Cath Anne: [00:21:48] I know that a lot of people rely on the computer these days running spell checks. I am guilty of that for sure. Those programs can be really helpful. There is one called Grammarly and it helps in correcting grammar. Its really helpful but really getting in the practice of actually physically editing your work on your own is effective. So I would recommend getting into that habit. When you edit youre looking for spelling issues, grammar issues, and making sure that the essay flows overall and its succinctly focused on your topic. If youre going off the rails a little bit you want to make sure that you kind of rephrase things in order to bring it back to the topic. You want to at least spend 15 minutes proofreading your essay. If youre not a procrastinator, its going to be really easy and beneficial for you to go back and edit your essay. So make sure that youre doing that. You can definitely, even if you take the time to do it for 15 minutes or even half an hour. You can you can potentially raise your grade by 5 percent which could be almost the letter grade or half a letter grade. So its important to take some time to edit. Cath Anne: [00:23:22] Another component of essay writing which is essential is to make sure that youre conscious of all of the components that go into essay writing. The prof will usually, when theyre giving you an outline for an essay, they will put all of their requirements in the description of the assignment. Make sure that youre paying attention to those. Dont only pay attention to the essay question and then just start writing. Sometimes professors can dock marks if you fail to adhere to their requirements. What Im talking about is making sure that youre using the correct reference style whether its MLA or APA or Chicago format. Make sure that youre using the one that is appropriate for the discipline that youre writing for and usually your prof will make note of that on the assignment template. The second piece is to make sure that along with that include in text citations and that they are all in the correct format as well. Cath Anne: [00:24:41] Then make certain that youre using the correct format for your title page. For APA format youll want to have a running header at the beginning up at the top and on each page and youre going to have page numbers on each one. Youll have a title page with the title and your name and the institution and the profs name. In MLA format its a bit different. You put all the information up in the top left corner. You put a page number up to the right, with your last name beside it. Make sure that you access Owl Purdue, which has the breakdown of the various referencing formats. Make sure that youre accessing those sites. Where youre able to see the appropriate format for that discipline and for what your prof is asking you to do. Cath Anne: [00:25:48] Another thing that you want to check for is that you have the right word count. Make sure that when youre when youve finished your essay that youre meeting the required word count or required page count depending on what your professor is asking you to do. Also be conscious that youre not counting words that are in your title page or your references in your word count or your page count because usually those dont count. There may be the very rare time where a professor might say that counts as your word count but Ive never really seen it. Make sure that youre only counting the body of your work in the word count. Cath Anne: [00:26:34] Another tip is if you can and this is something that I used to really have a problem with when I was in my undergrad because I wrote a lot of English papers and I wasnt really good at paraphrasing things so I really had trouble kind of taking the information that I read and then paraphrasing it to put it into an essay. I would often rely on block quotations. Id have a paragraph introduction, and then Id have four or five lines of an indented block quotation and then another paragraph and then in another block quotation. What happens is that the prof doesnt recognize if you are really grasping the concepts because youre relying only on quotations to make your argument. So make sure that you develop the skill of being able to paraphrase and summarize. Cath Anne: [00:27:30] Lets discuss a bit of the difference around that. Paraphrasing refers the process of taking some language and reworking it in your own words but still capturing the same theme. You really want to make sure that you are not plagiarizing when you do this because it can be really tempting especially if somethings written very eloquently and you dont feel that you can do it justice. You may be tempted to copy it and think that no one will notice. That is not the case because we have programs now, which can track where theres whether things have been plagiarized, or not. So it is likely that when your prof runs something through the plagiarism checker and it comes up as plagiarized then you could be docked for that. So make sure when youre paraphrasing really break down the concepts in the same way that you did in the initial question really breaks down the concepts in that paragraph. Cath Anne: [00:28:34] If you think its a really strong paragraph that you want to include in your essay then certainly use it but you have to put it in your own words so make sure youre going through underlining highlighting circling and then reworking it in your own words. Theres no shame in using a thesaurus or a dictionary to flesh out and figure out new words to use that capture the same essence. Cath Anne: [00:29:01] Then I wanted to differentiate between paraphrasing and summarizing. Paraphrasing is where youre taking something and putting it into your own words, whereas summarizing is you are regurgitating the same information just in different words. So theyre very similar. Summarizing is kind of getting more to the crux of the theme of something, while paraphrasing is youre almost saying word for word what it is just in different language. Yes. Cath Anne: [00:29:50] So make sure that when you do quote some thing, and there are times when you can use quotations. Sometimes profs will you will want you to do that particularly in literature courses or English courses theyll want you to cite directly from the work. So there will be times when you will have to rely on direct quotations. It wont be plagiarism as long as you cite it properly so make sure youre going back to your citation guides. Make sure youre putting your in text citations into your essay and what that means is just putting a citation right beside where your quotation is and making sure that youre indicating that that is not your words. That is the words of whoever wrote the essay. Then include that citation within your works cited or your references at the end of your essay. Cath Anne: [00:30:54] Universities take plagiarism very seriously. You could end up either failing a class or even getting expelled from the program if you are caught plagiarizing. That is something that we take seriously at homework help as well, just making sure that we are offering the highest quality of writing and not plagiarizing at all. All of our stuff is run through plagiarism checkers as well. It is really important that we are all using our own words to communicate in an academic form. Cath Anne: [00:31:37] So that is actually all the information I have for you guys this week. Cath Anne: [00:36:50] This weeks session was a little bit short and sweet. I know everyones super busy. You guys are doing great. Im so happy that this semester is winding down and I know that you can get through this next little while with the same vigor that you gave the rest of the year long. Then you get a nice break for the holiday. So this is Cath Anne signing off with Homework Help Globals The Learning Studio. Cath Anne: [00:37:21] If you guys want to access us we are on Facebook, Twitter, LinkedIn, Instagram, Google Plus, YouTube, Medium. Now we are also on SoundCloud Anchor, iTunes Apple Podcast and Google Play Music. So just search Homework Help Global and you will be able to find us. [00:37:45] Otherwise jump back on with me next week at 7:00 PM Eastern Standard Time on Homework Help Globals The Learning Studio. We will probably be talking more academic content next week. If you have any questions leave them on Instagram and our DMs. You can leave them on Facebook in the comments. You can leave them in on our YouTube channel or even tweet us on Twitter. You can use #askHHG and we will get them. Well respond to them and include them in our next session. So thank you guys so much for joining me. I hope that was helpful and good luck with all your essay writing. Have a good week!

Capitalism Is A Way Of Organizing An Economy - 875 Words

In the Michael Moore documentary Capitalism a Love Story examples what capitalism is and how it hurt so many citizens. Capitalism is a way of organizing an economy so that the things that are used to make and transport products are owned by individual people and companies rather than by the government. The documentary teaches viewers the impact that big corporations have on americans. At the beginning of the film Moore is showing middle class people get there houses taken from them because of capitalism. Henslin explains in chapter eleven that in the United states the capitalism that we have is state or welfare capitalism (Henslin, 2015). There is know such thing as a whole country being capitalists. Therefore, state capitalism means â€Å"private citizens own the means of production and pursue profits, but they do so within a vast system of laws designed to patent the welfare of the population, and not incidentally ensures that the government can collect taxes.† Mooreà ¢â‚¬â„¢s documentary explains why capitalism is hurting our country in so many different ways. But big CEOs and business owners do not want to hear what the middle class people have to say because it is the big companies like that, that are taking everyones money and work. Not only are there houses getting taken away but the way the police are treating them are so rude and disrespectful. The police officer told one on the guys he needed to get out of the house he was supposed to be out by now but the guy wasShow MoreRelatedCapitalism for The Better, Socialism for The Worse Failing or profitable government? 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Christian Counseling An Overview - 1470 Words

Biblical Counseling is making a strong impact in todays churches and community. Counseling is seen as one of the most productive ways of helping a person reach the inner side of themselves to help solve any problems that might be arising. Furthermore, when it comes to being a counselor, not something that should be taken for granted. We are all born of sin, but we have been saved through the grace of Jesus Christ. Not everyone bless to be a counselor, but Dr. Crabbs biblical teaching in Christian counseling will lay out the foundational requirement to enable the ones called by God to be an effective counselor. The book of Philippians 1:6 states, being confident of this, that he who began a good work in carry it on to completion until†¦show more content†¦Each one has its own focus and neither has the plan of God the mist of their analysis. The concept of CBT is cognitive, behavior responses, which do not have biblical compliments and that, will only, lead to a temporal satis faction, leading to a false sense of security RCCT is known as a temperament-actualization concept in which the client will think that they will have the instinctive drive to solve their problem to the best of their abilities, thinking that they can rely on their own potentials to get them through their pain and suffering. recognized as nonexistence in the biblical world as a matter of fact it is seen as a type of false doctrine that believes that the only way it can be seen is as a way of psychological Basic Strategy The basic strategy for dealing and understanding the clients problem is outlined in a seven stage counseling process that will give the client another way of looking at the problem, and the stages are identified as: Identify problem feelings, identify problem behavior, identify thinking, clarify biblical thinking, secure commitment, plan and carry out biblical behavior and identify Spirit-controlled feelings (Crabb, 1977 p In order for the step process to work and be effective, the client must know that they must have a renewing of their mind on how their process is and they must be willing to open up and carryout the biblical principles that will all them to trust God and allow theShow MoreRelatedUse of Prayer and Scripture in Cognitive-Behavior Therapy Essay638 Words   |  3 Pagesappropriately, how to approach using biblical/ Christian values in therapy. 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Case Nestle Free Essays

string(45) " and Latin America for growth possibilities\." NESTLE CASE STUDY Nestle is one of the oldest of all multinational businesses. The company was founded in Switzerland in 1866 by Heinrich Nestle, who established Nestle to distribute â€Å"milk food,† a type of infant food he had invented that was made from powdered milk, baked food, and sugar. From its very early days, the company looked to other countries for growth opportunities, establishing its first foreign offices in London in 1868. We will write a custom essay sample on Case Nestle or any similar topic only for you Order Now In 1905, the company merged with the Anglo-Swiss Condensed Milk, thereby broadening the company’s product line to include both condensed milk and infant formulas. Forced by Switzerland’s small size to look outside’ its borders for growth opportunities, Nestle established condensed milk and infant food processing plants in the United States and Britain in the late 19th century and in Australia, South America, Africa, and Asia in the first three decades of the 20th century. In 1929, Nestle moved into the chocolate business when it acquired a Swiss chocolate maker. This was followed in 1938 by the development of Nestle’s most revolutionary product, Nescafe, the world’s first soluble coffee drink. After World War 11, Nestle continued to expand into other areas of the food business, primarily through a series of acquisitions that included Maggi (1947), Cross Blackwell (1960), Findus (1962), Libby’s (1970), Stouffer’s (1973), Carnation (1985), Rowntree (1988), and Perrier (1992). By the late 1990s, Nestle had 500 factories in 76 countries and sold its products in a staggering 193 nations-almost every country in the world. In 1998, the company generated sales of close to SWF 72 billion ($51 billion), only 1 percent of which occurred in its home country. Similarly, only 3 percent of its- 210,000 employees were located in Switzerland. Nestle was the world’s biggest maker of infant formula, powdered milk, chocolates, instant coffee, soups, and mineral waters. It was number two in ice cream, breakfast cereals, and pet food. Roughly 38 percent of its food sales were made in Europe, 32 percent in the Americas, and 20 percent in Africa and Asia. Management Structure Nestle is a decentralized organization. Responsibility for operating decisions is pushed down to local units, which typically enjoy a high degree f autonomy with regard to decisions involving pricing, distribution, marketing, human resources, and so on. At the same time, the company is organized into seven worldwide strategic business units (SBUs) that have responsibility for high-level strategic decisions and business development. For example, a strategic business unit focuses on coffee and beverages. Another one focuses on confectionery and ice cream. These SBUs engage in overall strategy development, including acquisitions and market entry strategy. In recent years, two-thirds of Nestle’s growth has come from acquisitions, so this is a critical function. Running in parallel to this structure is a regional organization that divides the world into five major geographical zones, such as Europe, North America and Asia. The regional organizations assist in the overall strategy development process and are responsible for developing regional strategies (an example would be Nestle’s strategy in the Middle East, which was discussed earlier). Neither the SBU nor regional managers, however, get involved in local operating or strategic decisions on anything other than an exceptional basis. Although Nestle makes intensive use of local managers to knit its diverse worldwide operations together, the company relies on its â€Å"expatriate army. †Ã‚   This consists of about 700 managers who spend the bulk of their careers on foreign assignments, moving from one country to the next. Selected primarily on the basis of their ability, drive and willingness to live a quasi-nomadic lifestyle, these individuals often work in half-a-dozen natiosn during their careers. Nestle also uses management development programs as a strategic tool for creating an  esprit de corps  among managers. At Rive-Reine, the company’s international training center in Switzerland, the company brings together, managers from around the world, at different stages in their careers, for specially targetted development programs of two to three weeks’ duration. The objective of these programs is to give the managers a better understanding of Nestle’s culture and strategy, and to give them access to the company’s top management. The research and development operation has a special place within Nestle, which is not surprising for a company that was established to commercialize innovative foodstuffs. The RD function comprises 18 different groups that operate in 11 countries throughout the world. Nestle spends approximately 1 percent of its annual sales revenue on RD and has 3,100 employees dedicated to the function. Around 70 percent of the RD budget is spent on development initiatives. These initiatives focus on developing products and processes that fulfill market needs, as identified by the SBUs, in concert with regional and local managers. For example, Nestle instant noodle products were originally developed by the RD group in response to the perceived needs of local operating companies through the Asian region. The company also has longer-term development projects that focus on developing new technological platforms, such as non-animal protein sources or agricultural biotechnology products. A Growth Strategy for the 21st  Century Despite its undisputed success, Nestle realized by the early 1990s, that it faced significant challenges in maintaining its growth rate. The large Western European and North American markets were mature. In several countries, population growth had stagnated and in some, there had been a small decline in food consumption. The retail environment in many Western nations had become increasingly challenging and the balance of power was shifting away from the large-scale manufacturers of branded foods and beverages, and toward nationwide supermarket and discount chains. Increasingly, retailers found themselves in the unfamiliar position of playing off against each other – manufacturers of branded foods, thus bargaining down prices. Particularly in Europe, this trend was enhanced by the successful introduction of private-label brands by several of Europe’s leading supermarket chains. The results included increased price competition in several key segments of the food and beverage market, such as cereals, coffee and soft drinks. At Nestle, one response has been to look toward emerging markets in Eastern Europe, Asia and Latin America for growth possibilities. You read "Case Nestle" in category "Essay examples" The logic is simple and obvious – a combination of economic and population growth, when coupled with the widespread adoption of market-oriented economic policies by the governments of many developing nations, makes for attractive business opportunities. Many of these countries are still relatively poor, but their economies are growing rapidly. For example, if current economic growth forecasts occur, by 2010, there will be 700 million people in China and India that have income levels approaching those of Spain in the mid-1990s. As income levels rise, it is increasingly likely that consumers in these nations will start to substitute branded food products for basic foodstuffs, creating a large market opportunity for companies such as Nestle. In general, the company’s strategy had been to enter emerging markets early – before competitors – and build a substantial position by selling basic food items that appeal to the local population base, such as infant formula, condensed milk, noodles and tofu. By narrowing its initial market focus to just a handful of strategic brands, Nestle claims it can simplify life, reduce risk, and concentrate its marketing resources and managerial effort on a limited number of key niches. The goal is to build a commanding market position in each of these niches. By pursuing such a strategy, Nestle has taken as much as 85 percent of the market for instant coffee in Mexico, 66 percent of the market for powdered milk in the Philippines, and 70 percent of the markets for soups in Chile. As income levels rise, the company progressively moves out from these niches, introducing more upscale items, such as mineral water, chocolate, cookies, and prepared foodstuffs. Although the company is known worldwide for several key brands, such as Nescafe, it uses local brands in many markets. The company owns 8,500 brands, but only 750 of them are registered in more than one country, and only 80 are registered in more than 10 countries. While the company will use the same â€Å"global brands† in multiple developed markets, in the developing world it focuses on trying to optimize ingredients and processing technology to local conditions and then using a brand name that resonates locally. Customization rather than globalization is the key to the company’s strategy in emerging markets. Executing the Strategy Successful execution of the strategy for developing markets requires a degree of flexibility, an ability to adapt in often unforeseen ways to local conditions, and a long-term perspective that puts building a sustainable business before short-term profitability. In Nigeria, for example, a crumbling road system, aging trucks, and the danger of violence forced the company to re-think its traditional distribution methods. Instead of operating a central warehouse, as is its preference in most nations, the country. For safety reasons, trucks carrying Nestle goods are allowed to travel only during the day and frequently under-armed guard. Marketing also poses challenges in Nigeria. With little opportunity for typical Western-style advertising on television of billboards, the company hired local singers to go to towns and villages offering a mix of entertainment and product demonstrations. China provides another interesting example of local adaptation and long-term focus. After 13 years of talks, Nestle was formally invited into China in 1987, by the Government of Heilongjiang province. Nestle opened a plant to produce powdered milk and infant formula there in 1990, but quickly realized that the local rail and road infrastructure was inadequate and inhibited the collection of milk and delivery of finished products. Rather than make do with the local infrastructure, Nestle embarked on an ambitious plan to establish its own distribution network, known as milk roads, between 27 villages in the region and factory collection points, called chilling centres. Farmers brought their milk – often on bicycles or carts – to the centres where it was weighed and analysed. Unlike the government, Nestle paid the farmers promptly. Suddenly the farmers had an incentive to produce milk and many bought a second cow, increasing the cow population in the district by 3,000 to 9,000 in 18 months. Area managers then organized a delivery system that used dedicated vans to deliver the milk to Nestle’s factory. Although at first glance this might seem to be a very costly solution, Nestle calculated that the long-term benefits would be substantial. Nestle’s strategy is similar to that undertaken by many European and American companies during the first waves of industrialization in those countries. Companies often had to invest in infrastructure that we now take for granted to get production off the ground. Once the infrastructure was in place, in China, Nestle’s production took off. In 1990, 316 tons of powdered milk and infant formula were produced. By 1994, output exceeded 10,000 tons and the company decided to triple capacity. Based on this experience, Nestle decided to build another two powdered milk factories in China and was aiming to generate sales of $700 million by 2000. Nestle is pursuing a similar long-term bet in the Middle East, an area in which most multinational food companies have little presence. Collectively, the Middle East accounts for only about 2 percent of Nestle’s worldwide sales and the individual markets are very small. However, Nestle’s long-term strategy is based on the assumption that regional conflicts will subside and intra-regional trade ill expand as trade barriers between countries in the region come down. Once that happens, Nestle’s factories in the Middle East should be able to sell throughout the region, thereby realizing scale economies. In anticipation of this development, Nestle has established a network of factories in five countries, in the hope that each will, someday, supply the entire region with different products. The company, currently makes ice-cream in Dubai, soups and cereals in Saudi Arabia, yogurt and bouillon in Egypt, chocolate in Turkey, and ketchup and instant noodles in Syria. For the present, Nestle can survive in these markets by using local materials and focusing on local demand. The Syrian factory, for example, relies on products that use tomatoes, a major local agricultural product. Syria also produces wheat, which is the main ingredient in instant noodles. Even if trade barriers don’t come down soon, Nestle has indicated it will remain committed to the region. By using local inputs and focussing on local consumer needs, it has earned a good rate of return in the region, even though the individual markets are small. Despite its successes in places such as China and parts of the Middle East, not all of Nestle’s moves have worked out so well. Like several other Western companies, Nestle has had its problems in Japan, where a failure to adapt its coffee brand to local conditions meant the loss of a significant market opportunity to another Western company, Coca Cola. For years, Nestle’s instant coffee brand was the dominant coffee product in Japan. In the 1960s, cold canned coffee (which can be purchased from soda vending machines) started to gain a following in Japan. Nestle dismissed the product as just a coffee-flavoured drink rather than the real thing and declined to enter the market. Nestle’s local partner at the time, Kirin Beer, was so incensed at Nestle’s refusal to enter the canned coffee market that it broke off its relationship with the company. In contrast, Coca Cola entered the market with Georgia, a product developed specifically for this segment of the Japanese market. By leveraging its existing distribution channel, Coca Cola captured a 40 percent share of the $4 billion a year, market for canned coffee in Japan. Nestle, which failed to enter the market until the 1980s, has only a 4 percent share. While Nestle has built businesses from the ground up, in many emerging markets, such as Nigeria and China, in others it will purchase local companies if suitable candidates can be found. The company pursued such a strategy in Poland, which it entered in 1994, by purchasing Goplana, the country’s second largest chocolate manufacturer. With the collapse of communism and the opening of the Polish market, income levels in Poland have started to rise and so has chocolate consumption. Once a scarce item, the market grew by 8 percent a year, throughout the 1990s. To take advantage of this opportunity, Nestle has pursued a strategy of evolution, rather than revolution. It has kept the top management of the company staffed with locals – as it does in most of its operations around the world – and carefully adjusted Goplana’s product line to better match local opportunities. At the same time, it has pumped money into Goplana’s marketing, which has enabled the unit to gain share from several other chocolate makers in the country. Still, competition in the market is intense. Eight companies, including several foreign-owned enterprises, such as the market leader, Wedel, which is owned by PepsiCo, are vying for market share, and this has depressed prices and profit margins, despite the healthy volume growth. Discussions: 1. Does it make sense for Nestle to focus its growth efforts on emerging markets? Why? 2. What is the company’s strategy with regard to business development in emerging markets? Does this strategy make sense? From an organizational perspective, what is required for this strategy to work effectively? 3. Through your own research on NESTLE, identify appropriate performance indicators. Once you have gathered relevant data on these, undertake a performance analysis of the company over the last five years. What does the analysis tell you about the success or otherwise of the strategy adopted by the company? 4. How would you describe Nestle’s strategic posture at the corporate level; is it pursuing a global strategy, a multidomestic strategy an international strategy or a transnational strategy? 5. Does this overall strategic posture make sense given the markets and countries that Nestle participates in? Why? 6. Is Nestle’s management structure and philosophy aligned with its overall strategic posture? How to cite Case Nestle, Essay examples

Does Dream Interpretation Really Work Essay Example For Students

Does Dream Interpretation Really Work? Essay Dreaming is one of our most intimate experiences. Every dream, every night, is very unique. Our dream world, however confusing, frightening, or even sexy, reveals all of our secrets. Every human emotion and experience can be reflected in our dreams. They mirror our deepest desires, hopes, fears, and fantasies. Our hidden self, the one we try to keep from the outside world, emerges from our subconscious. We see ourselves in the raw, sometimes quite literally. Its this complete exposure that makes our dreams so important (Grant 1).A dream is defined as a thought or imaginary transaction that occupies the mind during sleep, but many people never know what their dreams actually mean, or do they?Dreams have always fascinated man. Our ancestors believed that dreams were messages from the gods, and interpreters of dreams were visited much as doctors are today. Times may have changed, but the fascination of dreams still remains. Many famous people have put forward theories of dream interpretation (Grant 1). Interpreting dreams can help us understand ourselves and help us solve problems. A dream can warn potential danger. Things that trouble us frequently crystallize in a dream. Some dreams even predict the future. But can anyone ever tell what he or she dreams about and why?Dream interpretation plays a big part in the dream world. Many philosophers have different ways of interpreting dreams, but do these methods actually work? Its up to you and your subconscious, to determine whether or not you choose to believe it. Sigmund Freud believes that dreams were vital keys to unlock the mysteries of an individuals personality, motivations, and the overall psyche (www.dreamloverinc.com). Many people have followed Freuds theory for many years, while others choose to believe in theories of their own. Freuds theory of dreams included many thoughts and ideas on how to understand and interpret your dreams. He states:Dreams do have meaning and are not just random events. They all have causes, Which generally come from emotionally charged life events. The themes and issues that are experienced in dreams are so emotionally charged and threatening to theego that the individual cannot deal with them directly. The dream is a faade whichdisguises anxiety or guilt, provoking thoughts and feelings. In order to understand the dream, the individual must attempt to look past the faade and discover the realissue in the dream, but psychoanalytical techniques can also be used to interpret dreams (www.dreamloverinc.com). On the other hand, some researchers say that there is much more involved in interpreting dreams. While Freud has his own theory, many famous people such as Grant and Zolar, have written dream dictionaries, which may help interpret your dreams better. Although they may be fun and helpful, do they really work? One articles states that you need a technique rather than a dictionary and an outlook rather than an answer, when you deal with your dreams. Your dreams may be a guide if you see your life as a growth process. It will point out something that you may have disregarded in your rush of thing. Dreams may also point out a disagreement or choice you to need to make. It may even tell you that that one thing is very important for you to do and think about (www.lyricalworks. com). One example of this theory comes from The Illustrated Dream Dictionary. If you look up the word love in this dictionary it will tell you that if you dream of falling in love, someone loves you and will tell you very soon. If love passes you by, it is in fact a sign that you will soon be married (Grant 35). .u1193730632f648736e28d6998c129e78 , .u1193730632f648736e28d6998c129e78 .postImageUrl , .u1193730632f648736e28d6998c129e78 .centered-text-area { min-height: 80px; position: relative; } .u1193730632f648736e28d6998c129e78 , .u1193730632f648736e28d6998c129e78:hover , .u1193730632f648736e28d6998c129e78:visited , .u1193730632f648736e28d6998c129e78:active { border:0!important; } .u1193730632f648736e28d6998c129e78 .clearfix:after { content: ""; display: table; clear: both; } .u1193730632f648736e28d6998c129e78 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1193730632f648736e28d6998c129e78:active , .u1193730632f648736e28d6998c129e78:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1193730632f648736e28d6998c129e78 .centered-text-area { width: 100%; position: relative ; } .u1193730632f648736e28d6998c129e78 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1193730632f648736e28d6998c129e78 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1193730632f648736e28d6998c129e78 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1193730632f648736e28d6998c129e78:hover .ctaButton { background-color: #34495E!important; } .u1193730632f648736e28d6998c129e78 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1193730632f648736e28d6998c129e78 .u1193730632f648736e28d6998c129e78-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1193730632f648736e28d6998c129e78:after { content: ""; display: block; clear: both; } READ: Gun Control Comparison Essay According to the book 20,000 Dreams Interpreted, love means many more things. If you dream of being in love, you will live a happy life. If you dream of being loved, prosperity is ahead. The question, which one are people supposed to believe (Zolar 203)? While most dream researchers think it is worthwhile to remember your dreams, there has been evidence that states something else. Some think that dreams are not important and are not worth remembering. It says that unless you find your dreams fascinating, fun, or imaginatively stimulating, dont be afraid to forget about them. If they bother you or leave you perplexed, then why mess with them. Can anyone really forget about his or her dreams? Although Freud may think that no one can forget about dreams, there are methods that can help you in dream recall. Michael and Elizabeth Thiessen state in their article Dream Central, that when you sleep, your mind tends to drift off in many different directions. The visions in your head may lead to dreaming, but you first must go about a good sleeping manner, which is helpful in dream recall. What you do before you go to sleep can make a big difference in what you can recall (Hartmann 142). An important factor to achieve a good nights sleep is relaxation. A comfortable bed and soothing music can help you sleep better. Once you are comfortable, pay attention to the main issues on your mind. This will give you an idea as to what your dream may be. Keeping your mind on one particular issue will help you recall your dreams more clearly. Sometimes it may be hard for a person to remember their dreams. It has been found that people who sleep less than six hours are much less likely to recall their dreams (Hartmann 142). The more sleep you get, the more dreams you will be able to recall.